If your impression of a golf club seems similar to something straight out of “Caddyshack,” then replete with an overabundance of argyle and attitude, think again. Today’s golf clubs are about more than golf, thanks to a clientele that wants more than 18 holes and a waterhole hole at the 19th. Today’s golf clubs are trying to appeal to a more diverse population, one that wants its membership dollars to allow for a more diverse experience.
In the Vail Valley, which is home to no fewer than 10 golf courses, club memberships are evolving, offering tempting offers such as vertical memberships at the Sonnenalp Club to a “we’re not really a golf club” club experience at Frost Creek. If you think a club membership is something better left to your parents — think again. It might be worthwhile to dust off your irons … and your fly-fishing rod … and your hiking boots.
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