Ever wonder how courses & clubs make the Golf Digest Top 100 list? Private Club Marketing breaks down the know how on How to Make Golf Digest Top 100 List.
Recently the country’s “oldest and most respected course ranking” marked its 51st year in circulation, having just celebrated its golden anniversary in 2016. The big news this year is that the scuffle for the much sought-after number one rank has switched from the famed Augusta National in Georgia, to the also exclusive Pine Valley Golf Club in Southern New Jersey. Pine Valley returns to the top from its erstwhile number two position, although it has occupied top billing before in 2009 and 2015.
With all this flip-flopping between the highest ranked courses, one thing is clear—any course in the top handful of Golf Digest’s Top 100 List boasts incredible landscape architecture, service, and artistry in its homage to the game of golf. When the choices are all top-notch, how does the panel of experts make its choice? Read More
Essentials of Private Club Marketing: Creating and Communicating Value Using the 8 Spokes on the Wheel of Relevance
If you Google “best practices” for practically any form of private club marketing or membership campaign—print, e-mail, or social media—the word “relevance” is sure to come up. Simply put, your messages need to resonate with your audiences. Sounds obvious enough, but how do you do it? Read More
Why content marketing for private clubs needs to be part of your 2017 marketing strategy.
Simply put, it’s the creation and distribution of valuable assets, such as videos, blog posts, and e-newsletters, as marketing tools to attract and retain members and prospects.
For clubs and resorts, these assets showcase your property’s unique story and brand.
How does content marketing for private clubs work? Read More
With 18 hole championship golf course in Bradford, Hollins Hall, a Marriott Hotel & Country Club is the rural gateway to traditional Yorkshire hospitality. Located in 200 acres of grounds, it is a short drive to Leeds and Bradford city centres and offers easy access to Harrogate, the Yorkshire Dales and Leeds Bradford International Airport. Our hotel combines superb event facilities with leisure activities to make it an ideal choice for conferences, meetings, events, banquets, weddings, receptions, corporate golf and retreats. Our 7 conference rooms accommodate up to 200 people and our professional event staff will help create a memorable event. The spacious guest rooms feature amenities such as hair dryer and comfortable work areas. Relax and rejuvenate in our sauna or take a refreshing swim in our indoor heated pool. Our AA Rosette Heathcliff’s Restaurant is open for breakfast and dinner and Zest Bar & Restaurant is open all day.
The Membership (Sales) Coordinator is responsible to provide administrative sales support for the Membership team in Chicago, including a number of duties that will require discretion and self-direction.
Marketing/Sales Assistant, Red Mountain Ranch Country Club in Mesa. Job reports to Director of Sales. Full time with benefits, benefits include Health, Dental, and Life Insurance, 401 K, Vacation Pay. Individual must have excellent computer skills, be creative and familiar with Adobe Suite.
To achieve business development goals by prospecting for and selling new memberships and upgrades, cultivating customer referrals, and meeting current customer service needs. Build a sense of community within the membership through personal relationships and act as a friendly ambassador representing The Clubs at Houston Oaks both on and off the property.
Communications Director – Fairwood Golf and Country Club
Fairwood Golf and Country Club, the premier club in the Renton market, is seeking a dynamic individual to develop and oversee all aspects of member communications. This individual will develop and implement programs in a manner consistent with the club’s core culture to achieve membership goals. The ability to foster relationships with existing members is crucial to success.