Ever wonder how courses & clubs make the Golf Digest Top 100 list? Private Club Marketing breaks down the know how on How to Make Golf Digest Top 100 List.
Recently the country’s “oldest and most respected course ranking” marked its 51st year in circulation, having just celebrated its golden anniversary in 2016. The big news this year is that the scuffle for the much sought-after number one rank has switched from the famed Augusta National in Georgia, to the also exclusive Pine Valley Golf Club in Southern New Jersey. Pine Valley returns to the top from its erstwhile number two position, although it has occupied top billing before in 2009 and 2015.
With all this flip-flopping between the highest ranked courses, one thing is clear—any course in the top handful of Golf Digest’s Top 100 List boasts incredible landscape architecture, service, and artistry in its homage to the game of golf. When the choices are all top-notch, how does the panel of experts make its choice? Read More
Essentials of Private Club Marketing: Creating and Communicating Value Using the 8 Spokes on the Wheel of Relevance
If you Google “best practices” for practically any form of private club marketing or membership campaign—print, e-mail, or social media—the word “relevance” is sure to come up. Simply put, your messages need to resonate with your audiences. Sounds obvious enough, but how do you do it? Read More
Why content marketing for private clubs needs to be part of your 2017 marketing strategy.
Simply put, it’s the creation and distribution of valuable assets, such as videos, blog posts, and e-newsletters, as marketing tools to attract and retain members and prospects.
For clubs and resorts, these assets showcase your property’s unique story and brand.
How does content marketing for private clubs work? Read More
Pipeline Marketing is one of the most commonly reported performance metrics for private golf and country clubs. Here are 3 Ways to Measure your ROI.
Resort and Club Member Relations and Marketing Directors point to their pipeline marketing metric with pride because it serves as a sign of accountability and proclaims, “We, as Membership professionals, take our role in our club’s revenue creation process seriously!” Read More
Everywhere we turn lately, we come across tips for how to execute creative golf marketing ideas this year. So we’ve collected a short list of our favorite tips.
Here are seven ideas for giving your marketing efforts a boost: Read More
Founded in London in 1995 as a home for the creative community, Soho House has 17 clubs and +60,000 members across the UK, US, Germany, Spain, Turkey & Canada. New sites under construction include Downtown LA, Brighton & Amsterdam. Read More
Banyan Cay Golf Club & Resort (formerly known as President Country Club) offers two championship golf courses, the Eagle and the Patriot, that are centrally located within minutes of the airport, Palm Beach, and the Worth Avenue shopping district. The Eagle Course is the newer of the two courses. Read More
City Club Raleigh: Where industry, professional and civic leaders gather in the state capital for meaningful business connections and vibrant social activity. Read More