Four Seasons Hotel Ten Trinity Square is looking for a Club Marketing & Membership Director to assist The Private Club operation in the former Port of London Authority building adjacent to the Tower of London! Read More
Essentials of Private Club Marketing: Creating and Communicating Value Using the 8 Spokes on the Wheel of Relevance
If you Google “best practices” for practically any form of private club marketing or membership campaign—print, e-mail, or social media—the word “relevance” is sure to come up. Simply put, your messages need to resonate with your audiences. Sounds obvious enough, but how do you do it? Read More
As the newest face of the Billy Casper Signature team, Danielle’s primary focus is in private club membership sales, growth, and marketing. With more than 15 years of relevant experience in a private club setting, she brings a wealth of knowledge and experience to her position. Mrs. Hopper is involved in every aspect of club membership sales, marketing and retention, and lives by her mantra: “The Best Serving the Best.”
Private Club Marketing to Danielle Hopper: The Billy Casper website notes that you have the “second largest portfolio of golf courses in the U.S.” What is the key to managing such a large portfolio (include specific numbers if you can, please), and addressing what must be a diverse set of needs?
Danielle Hopper: The key to our business, much like any business, is finding the right team and giving them the tools to succeed. Given that our portfolio consists of a variety of relationship agreements, along with a diverse set of clients, it’s imperative that we build the kind of structure that leaves room for agility—flexibility, nimbleness, the ability to quickly switch between each of our clients and their different needs. The linchpin to this model is our ACE Training Program, which takes all of our employees on a journey pointing out all of the service opportunities along the way. ACE gives our team members real life examples of what they will face every day in the field. Every single one of our employees is required to complete this training at the beginning of their engagement with us and continually through their tenure.
In the end, what we all have to understand is that our team members [always] have to have our members and guests at the top of their minds. When considering our scale, our team members have tens of thousands of interactions with members and guests every day. The [acceptable] margin for error during those interactions is very small. Our goal is to “ACE” as many as those exchanges as possible – that’s what our success boils down to. Read More
The Director of Marketing and Membership is responsible for all functions associated with new member acquisition and current member retention for Quail Ridge. He/she is responsible for the creation and implementation of prospective member campaigns; the development of all related marketing material; and the member and prospective member events. In addition, the Director of Membership and Marketing is responsible for creating, reviewing and analyzing monthly and quarterly reports pertaining to member recruitment and retention. He/she will also analyze demographic, psychographs, and spending data for current members and implement initiatives based on results. Read More
A New York based position responsible for helping with the building, maintenance and growth of the membership base at NeueHouse Madison Square. Role includes being a representative of the brand at all times and a resource for members. Manager will ensure that Membership reflects the brand and the diverse creative community in New York, and beyond.